My future calling …

Chief Creatologist … I was reading more about Jon Batista’s job at HP. He focuses on C&D not R&D, i.e. connect and develop. Connecting HP, partners and customer DNA to create an innovation. How exciting! This is a different perspective of open innovation, definetly more strategic and concerted effort to churn out their daily 11 patents (although this is not the only measure of innovation, let’s be clear). My only question is why isn’t HP talking more about Batista and his successes? This is a type of management innovation but it isn’t part of their narrative, at least not from where I am sitting. Tell us more!


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