On Tuesday, the US Federal Government, proposed to raise car and truck fuel economy standards for passenger cars from the current 27.5 miles per gallon to 35.7 miles per gallon by 2015. Does anyone understand and realize the complexity and investment required to achieve this?
I have a personal interest in transportation industries although I don’t currently work with any companies/organizations in this or a related industry. From the articles that I read there seems to be a clear lack of communication, empathy, negotiation and understanding among stakeholders on the size of this challenge. I know a fair number of smart people in the passenger vehicle, aircraft and heavy-truck business who feel the effects of these government decisions.
Governments play an important role in helping direct innovation, but I don’t ever believe that they set the rules and think everything else will fall into place. This is not a big sypathy vote for big businesses but the western world’s auto industry is in a poor state. Companies ARE investing and trying hard to move beyond the status quo BUT the more and more, governments impose these type of metrics and timelines and don’t take a main role in finding the solutions, the more companies’ competitiveness will be hindered and their ability to innovate beyond the everyday operations will slow down or cease.