Meaning Driven Business

I’ve been tracking the Meaning Driven inititiave over at frog Design, an inspirational company!!! Tim Lebrecht’s post this weekend on anti-matter indicates that the effort is culminating in something exciting at TED in September. I’m fascinated with how the social innovation or Corporate Social Responsibility debate has been elevated and is part of the more intellectual discussions about the reinvention of capitalism, bred by the uncertainty, lack of trust fueled by endless examples of scandals and corporate misbehavior, and theĀ economic downturn. Something to watch …

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