While I don’t agree that innovation is only about technology, technology is undoubtedly synonymouswith innovation. There isn’t a shortage of claims about the word innovation being overused, lacking meaning etc. What is technology?
- Design is central to every technology whether the technology is consumer facing or not. Technology is often and input to an innovation or business strategy and not always the output — as arguably most companies see it.
- Technology shapes society as much as society innovates technology. Look at what cars did to create urban and how people live that life.