Technology and Innovation are like two peas in a pod

While I don’t agree that innovation is only about technology, technology is undoubtedly synonymouswith innovation. There isn’t a shortage of claims about the word innovation being overused, lacking meaning etc. What is technology?

  • Design is central to every technology whether the technology is consumer facing or not. Technology is often and input to an innovation or business strategy  and not always the output — as arguably most companies see it.
  • Technology shapes society as much as society innovates technology. Look at what cars did to create urban and how people live that life.

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