Finding Purpose in a Cone

There are only three ice cream or sorbet flavors in my world: strawberry honey balsamic vinegar with cracked black pepper, sea salt with caramel ribbons or lemon sorbet if there is no Salt and Straw nearby. What started out as a small-batch artisan ice-cream cart on NE Alberta Street in Portland, Oregon transformed the world of ice-cream (dramatic statement but true). At tonight’s Stumptown Speaker Series Kim Malek, CEO and Co-Founder of Salt and Straw validated that the company is a brand with a purpose to serve and nurture community. She did not have a dream to start an ice-cream brand, she found the purpose first.  Today it is a must-go destination in Portland, Los Angeles (and soon to be in San Francisco and Seattle), a place to indulge in a cacophony of ice-cream flavors that somehow belong together although on the other hand have no business being mixed together AND yet always leave you wondering how on earth Head Chef Tyler Malek cooked up yet another delectable treat. Life lessons: embrace the unexpected and let life surprise you.

Community comes to life in several ways at Salt and Straw:

  • Creating memorable Customer Experiences: The infinity line of customers out the door of the scoop shops – rain or shine – has never made standing in line more worthwhile (although this is not deliberate part of the customer experience). Malek shared that they’ve heard stories about marriage proposals, friendships and job offers while customers have mingled and waited patiently in line.
  • Investing in the Culinary Community: This year Salt and Straw will start an artisan program in Portland. They’ll provide future artisans with a support, a curriculum and share lessons about their own successes and failures to future entrepreneurs. Life is too short to learn everyone’s mistakes.
  • Caring for the Family: The army of dedicated Salt and Straw employees make it a special experience. They’re a key ingredient to the company’s success and well-cared for. Employees receive extensive training on topics such as conflict resolution, diversity and more in the spirit of  creating a respectful community. Philanthropy is small fraction of the equation.
  • Collaborating with Connoisseurs: Then there’s the community partners. They partner closely with local companies such as Olympia Provisions to fine tune their menu offerings.
  • Feeding the Soul: Knowing that food has a knack for bringing people together, forging bonds and creating conversation, there is nothing better than bringing Apple Brandy and Pecan Pie, Stuffing or Eggnog flavors to the Christmas family gathering in Minnesota

Community is a mindset and not a passing thought or aspiration. Building an ethical, resilient and sustainable way of running a business requires a vision, and a commitment to a distinct cultural flavor. They’re always values based companies. I’d fathom a guess that freedom, respect, humor, happiness and connection are at the heartbeat of this cultural gem.

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TED Tuesday | Everyone has a story

There are Throwback Thursdays, Webcast Wednesdays and so forth. This week I’m starting my own series called TED Tuesdays. Like many of the 1000s of TED followers, I watch a TED or TEDx recording weekly. More often than not, I listen to a talk and learn something new, I’m inspired to make a change or act on one of the ideas that the presenters shared. TED Tuesday posts will highlight my favorite talks and sound bites in the spirit of reflection, inspiration and daring to do things and think differently. This first post focuses on a TED talk that was recorded at the 2015 TED Global event in Vancouver, B.C, in February.

Who: Dave Isay, founder of StoryCorps, the single largest collection of human voices ever recorded

The theme of his talk: Everyone around you has a story the world needs to hear

He shared:

  • Four phrases that carry enormous power, “Thank you, I love you, Forgive me, I forgive you” (Book: Four Things that Matter Most by Ira Byock)
  • Listen a little more and shout a little less
  • People are basically good
  • There is an unimaginable spirit of human forgiveness
  • Every life matters equally and infinitely

My aha moment(s): Listening is an act of love and generosity. Find your courage, tell your story and leave nothing important unsaid.

Learn more: http://www.ted.com/talks/dave_isay_everyone_around_you_has_a_story_the_world_needs_to_hear